Advertising of the 1900s

Advertising of the 1900s should be dated through printing, materials, addresses, products, prices, typography, and documented context. National magazines, early automobiles, electric goods, mail order, branded signs, and store displays.

Begin with neutral description

Write what is physically present before repeating a seller’s date, rarity, or originality claim. Include the entire object, not only the illustrated face.

Evidence checklist

• Use contemporary addresses, prices, products, printers, and media.
• Do not date from typography or clothing alone.
• Allow for reused artwork, old stock, and later commemorative issues.
• Document the earliest and latest possible dates separately.

Condition and alteration

Record fading, stains, folds, tears, losses, trimming, tape, glue, mounting, repainting, touch-up, replacement parts, rust, chips, dents, missing pads, and incomplete packaging. Restoration may be appropriate, but it must remain part of the description.

Research and comparison

Search exact text, addresses, printer lines, dimensions, product names, slogans, and dealer information. Compare museum, library, archive, auction, and marketplace examples while keeping object type and completeness matched.